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Rage New Jars
Launch Campaign

Intro

Rage is a leading D2C brand that is on a mission to give its' users the best coffee experience with convenience being the MOAT.  Like the name, Rage has the Rage to indulge in caffeine innovation.

Assignment

To create buzz around the launch and shift to their new coffee jars. With focus on innovation, enviornment sustainibility. 

Creative Direction Copy. Design. Video.
 

Impact

We were able to give the campaign and consequently the product  a classy futuristic visual language. The launch video initiated a lot of buzz on LinkedIn and the founder Mr. Bharat Sethi was invited and mentioned in various press releases.  Making the film on Cinema 4D was highly appereciated. 

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