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Youtube India

Intro

India has the highest number of active YouTube subscribers in the world. There are close to 1.5 Million Youtube Links shared every hour in India on different platforms. A noticeable increase in unverified data going viral in lower tiers of the country points towards a larger problem statement and demands a change in behavior. YouTube India has decided to start an initiative called, “Hit Pause”.

Assignment

A series(3) of 15 second videos that demonstrate the use of “report” feature on YouTube videos. Each video should include a use-case example of such fake information.

Creative Direction Copy. Script. Video.

Impact

The campaign was initially devised by AKQA but our team got a hold of the scripting keyframe and the illustration style swiftly. Our execution resulted in us winning the next 4 campaigns - in the series - from Youtube Global Team.

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