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DIY TV
Inception
and Launch
Intro
Rage is a leading D2C brand that is on a mission to give its' users the best coffee experience with convenience being the MOAT. Like the name, Rage has the Rage to indulge in caffeine innovation.
Assignment
To inspire and invoke education in the younger generation through active content consumption.
Creative Direction Copy. Design. Video.
Impact
Part of the 6 member core team to launch DIY TV - an OTT platform for kids across 172 countries. Put together a slate of original 20+ shows and 50+ educational course series in live-action and animation. As a producer my contribution led to the platform saving USD 100k for the distribution and operations fee - all managed and hustled in just 65 days.
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