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MIVI: Made In India
v/s Indian Made
Creative Direction.
Ad Direction.
Intro
Assignment
Impact
MIVI was one of the first and Indian companies to start manufacturing audio products. This is important to highlight as most Indian brands are simply white-labelling their products that they import from China, Vietnam and other countries.
To create films around this brand's MOAT and intro.
What could have been a series of conventional style ads "Hum XYZ hai kyunki hum ABC ko encourage karte hai" was INSTEAD made into a roast satire campaign with a dash of British comic style. The eventual films took inspiration from Get A Mac and TWT's Healthy Food vs The Whole Truth Food.
This become the brand’s most talked about piece till date. Garnered good organic growth and viewership of 20M+ views. Brand's sales boosted by 34%. Kudos to the brand for agreeing to do this!
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