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MIVI x Samantha 

Creative Direction Copy. Script. Video.
 

Intro

MIVI's brand ambassador has always been interestingly bold. Bhuvan Bam. CarryMinati.
Now, Samantha Prabhu. Content and communication for them must be fun but difficult no?

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Assignment

To create a prebuzz and reveal campaign around Mivi's latest face.

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Impact

As we read that Mivi's brand ambssador has been a hot property so we developed something fun i.e. The Campaign That Goes Wrong.
Whereas the most wrong thing for us was to make something with no content and marketing budget. Jokes apart, for a week we made considerable hype around the new face. This was during the time when Samantha appeared on Koffee with Karan and using that hype we used that buzz and that played in our advantage as it garnered impressive engagement with roughly 30% more likes and skyrocket in comments from brand's ~12 to 55.   

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